Top Event Marketing Tools to Elevate Your Event Planning
Marketing your event and attracting attendees can be a time-consuming and confusing process. There are thousands of tools to choose from and even more opinions to sift through.
To lighten some of the workload, we polled some of the industry’s best event pros and asked them about their favorite marketing tools for boosting revenue and saving time. Before we examine the details of the specific tools, however, let’s discuss why they’re important.
Key Reasons to Use Event Marketing Tools
In the dynamic landscape of today's event world, marketing tools offer a myriad of benefits that enhance the overall efficiency of your planning and the success of your event execution.
Event marketing allows you to reach a wider audience through various channels. Whether it’s social media, email campaigns, or targeted advertising, the increased visibility can lead to heightened brand awareness and attendance.
Additionally, marketing tools provide valuable insights through analytics. Tracking metrics such as attendance and engagement help you measure the effectiveness of marketing strategies enabling you to make data-driven decisions for future events.
Ultimately, by leveraging these tools, you can optimize your efforts, enhance the attendee experience, and ensure the overall success of your events.
What Should You Look for in an Event Marketing Tool?
When considering an event marketing tool, event organizers should prioritize features that align with their specific goals and requirements.
User Friendly: Starting with the basics, ease of use is critical. Even the most feature-filled tool will turn into a headache if the interface is clunky and glitchy. Event marketing tools should have an intuitive interface to simplify (not complicate) tasks. From creating promotional content to analyzing campaign performance, your marketing tools should streamline the processes.
Integration Capabilities: A good marketing tool can seamlessly connect with some of your other essential systems, such as customer relationship management (CRM) and registration platforms.
Scalability: Assessing the tool's scalability will help you determine whether it can accommodate the needs and size of your event.
Data Analytics: Robust analytics and reporting functionalities are essential for measuring the success of marketing efforts and gaining valuable insights for future planning. Social media integration and automation features can enhance the reach and efficiency of your marketing campaigns.
Customer Support: If you run into issues or have questions, you want to know someone is available for you. Reliable customer support is crucial for a smooth implementation process.
Now, with these factors in mind, let’s dive into some of the most popular marketing tools of 2024.
Best Event Marketing Tools for Event Planners
Tool 1: Hubspot Marketing Hub
When you’re working with numerous different tools, orchestrating them to work all together can make you want to pull your hair out.
Hubspot Marketing Hub is a marketing automation platform that consolidates many other platforms. With Hubspot Marketing Hub, you can make your email marketing incredibly effective by integrating with other tools and specifying your audiences.
You can also manage your relationships and track customer interactions across all platforms using Hubspot’s free CRM tools. Best of all, you can integrate your registrations directly into Hubspot’s suite of tools using our Zapier integration.
Pros: Easy to use, and offers free CRM tools.
Cons: They require a minimum of 12-month subscription. Technical support comes at a higher cost.
Tool 2: Canva
In modern-day marketing, there’s no excuse not to have stunning visuals. Thankfully, it no longer requires you to buy expensive software or get a PhD in design to do so. Canva is a free tool with customizable templates and access to plenty of free images. Canva empowers you to create captivating graphics all by yourself and simplifies excellent content creation—from infographics to Instagram posts to YouTube videos.
Pros: The mobile app allows you to create content on the go. It’s user-friendly and cost-effective; there’s a free version available.
Cons: It’s incompatible with some operating systems and browsers. Some users report blurry downloads, and you must be online to use.
Tool 3: Google Analytics
To make the most of your marketing efforts, it’s essential to figure out what’s working and what’s not. Use Google Analytics to track conversions and other statistics.Tracking will allow you to optimize your website and adjust your marketing campaigns as needed.
Pros: It’s a comprehensive, free tool that allows you to manage multiple websites under the same account.
Cons: The learning curve is steep, and customer support is only available for the paid version.
Pro tip: RegFox makes tracking all your event registration traffic and visitors within Google Analytics a breeze. Here’s how.
Tool 4: Zapier
Zapier is a fantastic tool that lets you integrate all your favorite tools to automate your marketing. Perhaps you want to have any new registration buyer automatically added to your Hubspot account and subscribed to your newsletter in Mailchimp. Or when you send out a promotional email, you want Zapier to automatically publish it on your Facebook page. Or maybe you want to automatically send personalized emails to certain customers from a spreadsheet. The options are endless and Zapier lets you do more.
Pros: It’s scalable and connects to over 1000 different apps
Cons: There’s a learning curve to figure out all the functions. It can be time-consuming, as changing something requires rebuilding a step.
Pro tip: Zapier lets you connect RegFox with tons of popular apps. Make more time for what matters most in your event organizing by automating some of your marketing efforts.
Tool 5: Asana
Asana is a project management and collaboration tool that offers a variety of features to help teams organize and manage their work effectively. For marketing, specifically, Asana allows you to create campaign or project timelines, set due dates, and assign tasks. It’s customizable and provides reporting features that offer insights into team productivity and project progress. Using Asana can contribute to improved communication, increased efficiency, and better organization of projects and tasks within a team or organization.
Pros: It’s highly customizable and efficient. The rule-based automation allows you to progress, speed up, and replicate tasks. It comes with many integrations.
Cons: The interface can be overwhelming for new users. There’s limited exporting functionality.
Tool 6: RegFox
For the ultimate marketing advantage, use RegFox for your registration platform. Not only will you save on registration, but you’ll boost your marketing efforts with email drip campaigns, increase visibility with social media integrations, and gain insight with our analytics.
RegFox’s simple and powerful CRM helps you manage all of your relationships—from attendees to sponsors, to vendors. It’s automatically populated to show data from every attendee from every event, so you don’t have to import it. Plus, contact management and categorization is a breeze.
Additionally, our new feature Contact Insights, is a data collection tool that helps you identify trends, interest pools, and niches within your audience. It’s a simple upgrade that can massively leverage your marketing efforts.
Whether you’re ready to get started, or you have more questions, don’t hesitate to reach out to our support team.
Here to help you host your most successful event ever!
—The RegFox Team
